Although many have tried to have websites, such as clothes manufacturers and retailers, not many have succeeded. Many have very clunky websites and take forever to load. Others load fast but lack interesting features. However, Toggi, a leading retailer of outdoor and equestrian outfits, see, to have answered the question on what a good and interesting website should be, while still trying to attract a customer.

Speed has something that their website has. Its simple design makes it a breeze to load even in slow connections, and connections of just around 1 mbps sees all pictures loaded in just a matter of seconds. Thus one does not have to wait too long to see what they have to offer, and one can spend more time surfing and choosing the product one is interested in.

The simplicity of the layout most likely enhances the speed by which it loads. The site opens up with a few graphics on highlighted offers with all the sub topics and products on the left side of the screen. One can select fashion items for men, women and children amongst others on the tabbed organizer on the left side.

The left side also sees a tab that separates the equestrian riding gear and products on the bottom from outdoor apparel on top. The tab is called technical guide tab and is quite interesting. It is a guide that shows the different materials the products are made of and what advantages these materials gives for each of the products in the product line. This sort of additional information being given to customers and prospective customers is something that is quite new and not seen always.

Clicking on any of the tabs for each specific product gives also the user the same speed as loading up, thanks to the simplicity of the site. By clicking on each tab, a secondary menu comes up in front which further divides the product lines into outdoor or men and women or children collections. The site does not only contain clothes, but also accessories for outdoors such as scarves, hats and even bags and purses.

Furthermore the site also contains links to social network sites on the left side also. One can connect to the store Facebook, Twitter or even Instagram pages and further check on their product offerings. A handy tab regarding product news is also located here.

Registering products bought from their many stores and branches can also be done on the site. This novel idea of keeping customer loyalty and ensuring customer feedback is quite new for most stores in the apparel business. It is something that would be nice if everyone caught on in terms of allowing customers to register their products and comment on it.

Thus in a nutshell, the qualities for a good website for an apparel business can be summed up as having good speed, clear and simple layout, simple directions, and also customer feedback and service. This website can thus be used as an example for other stores to emulate to make themselves not only successful in the real world, but in the virtual world as well.